Global Ad Spend — 2026
Worldwide advertising spend is forecast to reach about $1.06 trillion in 2026, growing 5.0% year over year.
A snapshot of verified indicators shaping digital marketing, AI and business digitalization. Figures are linked to their original research sources and should be reviewed periodically.
Worldwide advertising spend is forecast to reach about $1.06 trillion in 2026, growing 5.0% year over year.
Digital channels represent 69% of global advertising spend in Dentsu's 2026 forecast across 56 markets.
Dentsu forecasts that algorithms will significantly influence 75% of advertising spend by 2028.
IDC says global digital-transformation software spending is on pace to reach $640 billion by 2029.
IDC projects AI will account for roughly 40% of worldwide digital-transformation software investment by 2029.
IDC's baseline scenario projects $22.5 trillion in cumulative AI-driven economic value between 2025 and 2031.
McKinsey reports 88% of surveyed organizations regularly use AI in at least one business function; only about one-third are scaling AI enterprise-wide.
ITU estimates 6 billion people were online in 2025—about 74% of the world's population.
Forecasts are estimates from the cited research organizations, not guarantees of future performance.
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